YuLife, a tech-driven financial services provider that aims to inspire life, has launched in South Africa, marking a significant milestone for the company. Founded in London in 2016, YuLife achieved rapid traction in the UK insurance market through its flagship product, group life insurance.
Its Group Risk Protection includes traditional group insurance policies, a well-being app, and support services that encourage healthy living through gamification. YuLife’s expansion into South Africa aims to redefine how people globally derive value from financial products. YuLife South Africa’s policies are underwritten by Guardrisk Life, a South African life cell captive insurer and tailored risk solutions provider.
YuLife’s well-being app is designed to encourage healthy behaviors among employees by using gamification and behavioral science. The app enables employees to complete everyday wellness activities, such as walking, meditation, and cycling, to earn YuCoin, YuLife’s virtual well-being currency. Members can then use their YuCoin to buy vouchers for groceries, data, fuel, clothing, and more from leading brands. Alternatively, they can donate meals, plant trees, or clean the ocean. By incentivizing healthy living, YuLife provides employers with a way to simultaneously boost retention rates, improve employees’ standard of living, and safeguard their loved ones’ financial future.
In addition to day-to-day well-being, YuLife provides critical well-being tools and services to further prevent illness, both mentally and physically. All employees with YuLife get access to a virtual GP service through Kena Health, counselling and advice through ICAS, and multiple well-being apps like Meditopia and Fiit.
Yes, I can explain how YuLife’s virtual GP service works. All employees with YuLife have access to a virtual GP service through Kena Health. This service allows employees to consult a doctor remotely, using their smartphone, tablet, or computer.
The virtual GP service provides on-demand consultations, which means that employees can speak to a doctor at a time that suits them, without having to take time off work or travel to a medical facility. During the consultation, the doctor can provide advice, diagnose minor illnesses, and prescribe medication if necessary. If the doctor thinks that the employee needs further medical attention, they can refer them to a specialist or a hospital.
The virtual GP service is designed to provide employees with quick and convenient access to medical advice, which can help to prevent minor health issues from becoming more serious.