Cheffelo, a Nordic meal-kit company, has reported strong first-half 2026 growth, with sales rising 18% and profit improving sharply. The company's active customers increased by 9.6% at the end of the period, while average order value grew 4.8% in H1, helped by price changes and a shift toward larger meal kits.
The company's performance was broad-based across the Nordics, with local-currency growth reaching 22.3% in Norway, 14.3% in Sweden, and 7.6% in Denmark. Cheffelo's management pointed to better onboarding, stronger product-market fit, and more personalized offerings as reasons customers are staying longer and ordering more often.
Financial Performance
Cheffelo's operating picture was strong, with H1 sales growth coming in at the top of the company's earlier range, and profit growth being much faster than revenue growth. The company expects full-year contribution margin to exceed 31%, helped by continued cost leverage.
Outlook
Management said growth should slow versus H1 due to last year's unusually strong third quarter and the seasonal weakness of Q3. The company also said sales and marketing spending will rise in Q3 as it supports its new brand identity and prepares for the autumn selling season.
Chief Executive Walker Kinman said the company is focused on the everyday need it serves, and that Cheffelo's local brands in Norway, Sweden, and Denmark are trusted by customers. Chief Financial Officer Erik Bergman pointed to the margin improvement, saying that the company's last 12 months contribution margin is now at 31%, and that they expect to see full-year contribution margin exceed that level going forward.
