HUMAIN, a Saudi Arabia-based AI company majority-owned by the kingdom's Public Investment Fund, has unveiled its first consumer device, the Horizon Pro AI laptop. The laptop, powered by Qualcomm's Snapdragon X Elite processor, was revealed on September 25 at Qualcomm's Snapdragon Summit in Maui, Hawaii.
The Horizon Pro features on-device AI processing, allowing it to run models locally and deliver AI inference speeds up to 100 times faster than human thought. The laptop also supports HUMAIN's ALLaM large language models, which are purpose-built for Arabic language processing.
Key Features
The device has an 'agentic' interface, meaning the laptop's operating system is designed around AI agents that can execute multi-step tasks through conversation. It also integrates hybrid cloud capabilities, allowing it to tap into remote computing resources when local processing isn't sufficient.
Target Market
The initial target market for the Horizon Pro is students and enterprises in the Middle East and North Africa, with commercial availability planned for October 2025. HUMAIN's MENA-first strategy targets a region where Arabic-language AI capabilities give it an inherent advantage.
Partnership with Qualcomm
The partnership between HUMAIN and Qualcomm validates the latter's push into AI-optimized laptop chips. The Snapdragon X Elite processor strengthens Qualcomm's argument that the PC market's future runs on ARM-based, AI-accelerated processors rather than traditional x86 architectures.
