What is Doodles (DOOD)?
Doodles originated in 2021 as a prestigious collection of 10,000 unique, hand-drawn NFTs on the Ethereum blockchain. Initially gaining fame as a staple of digital identity and social media profile pictures, the brand has since evolved into a multifaceted digital media ecosystem. In May 2025, the project expanded its infrastructure by launching the DOOD token on the Solana network to facilitate ecosystem-wide utility and incentives.
How does it work?
Doodles operates on a dual-chain architecture:
- Ethereum: Serves as the base for the original NFT collection, establishing ownership of the core digital characters.
- Solana: Hosts the DOOD token, designed for high-speed, low-cost transactions. This allows the project to scale its reward systems, marketplace interactions, and community participation features without being constrained by Ethereum’s transaction fees.
The system emphasizes customization, allowing users to evolve their digital avatars with various accessories and items, creating a more dynamic user experience than static NFT collections.
What makes it unique?
Doodles differentiates itself through its multi-chain strategy and professional creative direction. By leveraging Ethereum for “provenance” (NFT ownership) and Solana for “utility” (DOOD token), the team optimizes for both high-value assets and high-frequency engagement. The project is led by a veteran team: illustrator Scott Martin, alongside Evan Keast and Jordan Castro, who have prioritized brand partnerships and community-driven development over mere speculation.
Future outlook and context
Since its 2021 inception, Doodles has successfully pivoted from a simple NFT drop to a comprehensive brand platform. The total supply of 10 billion DOOD tokens is strategically allocated toward community rewards, platform growth, and existing NFT holders. As the project continues to integrate more collaborative features and customizable avatars, it aims to solidify its position in the intersection of digital collectibles and decentralized utility.
Disclaimer: Cryptocurrency investments are subject to high market volatility. Always conduct thorough research before participating in the Doodles ecosystem.